Workshop Extras

So, you've been to a workshop…what now?

syob workshop

1. First things first…

Find a crowd who want something, find out exactly what they want, give them exactly what they want. No crowd, no business. (Please don't do it the other way...). Remind yourself of the criteria for a Hot Starving Crowd. Download a Hot Starving Crowd mindmap

syob workshop

2. Use the free resources

If you are a DBM client the make sure you use the DBM resources online. Login to client web center (client.dbm.com) to find online SYOB resources.

syob workshop

3. Join the PowerStart Post Workshop List

There are two main ways to do this - either wait for an email from me and simply click on the link in that mail or use the form on this page

Infoguru Marketing Manual

4. Join Robert Middleton's List and look at his stuff

Here's the link to Robert Middleton's Action Plan Marketing. Worth a look. It's the best thing I've found so far on marketing yourself as a service business. Join his "more clients" mailing list - which is excellent - and you will get a free Marketing Plan Workbook and a teleclass recording where he talks some new small business people through creating your core marketing message.

I particularly recommend that you buy yourself a copy of his InfoGuru Marketing Manual - I have a copy and it's a very thorough approach to marketing a service business. Read more about it here.

If you are thinking about putting together a professional website then treat yourself to his WebSite Toolkit as well. His other products | Marketing Tools | Web Site ToolKit | Fast Track Workshop | Audio Programs |

syob workshop

5. List yourself in The Directory

Let me list you in the Directory - When you get a website for your business, please let me know so that I can list you in The Directory. If you link back to me then our Google rating will grow. Take a look at the directory page where I put the links.

Everything you need to know about the mechanics of setting up a business in the UK

6. Buy a souvenir

Consider buying the Red Stuff Handbook. All the information on the Red Stuff in a handy reference guide. A great companion to your notes. I have put all of Day 1 in a handbook with a lot more detail. Makes a good reminder of the workshop content and also a great recommendation for friends or colleagues who can't get to a workshop. (You'll get Chapter 1 for free when you join the PowerStart mailing list). Remember to use the discounted link for a great special offer. Mail me if you have lost it.

LinkedIn

7. Put a professional bio or profile on-line

Join up at LinkedIn.com Build your network - link with me and your colleagues. And make sure you complete your profile to 100% so that you start to own your online identity.

syob workshop

8. Explore the Knowlege Base…

Go to the Knowledge Base for articles, briefing notes and answers to Frequently Asked Questions about becoming your own boss. Knowledge Base.

syob workshop

9. Explore this site using these links to view or download:

Here's a map if you want one.

Useful Links a bunch of useful links to bank websites, networking groups, insurances, franchises and accountants.

Workbook quick links all the links from the back page of the workbook - Inland Rev, VAT, Business Link, Business Cards etc..

Downloads a goodies section of files to download including all the workshop handouts.

SYOB books a complete list of books I recommend.

The Directory a list of past clients and their new businesses.

IR35calc.co.uk. Find help with IR35.

Namesco. Need to get your own website? Do a domain name search with Namesco, I use them for all my domains.

Catch up with me on the SYOB Blog. Leave a comment, referral or testimonial AND check out the latest or Mail me with your immediate questions, thoughts, comments etc.

What else? You might also enjoy my latest page: How To Start Marketing Yourself. And there is a really rich fund of practical marketing articles at LeaveThemInTheDust.

Looking for a website? I use Namesco to find and register websites. They have a very friendly search box on their site. Why not take a look?:

Click here for domain name registration and web hosting
syob workshop

And finally...

Can you help me grow my business? If you enjoyed the workshop, there are several ways you can help me:

Discover what you REALLY want

And if you are still not sure...

If you are still not sure what you really want, don't know whether to start a business or alternatively haven't got a clear idea then take a look at this... 7 Ways To Figure Out What You Want™ - 3rd Edition now out. THE workbook for discovering what you really want AND the motivation to go after it. Take a look now

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