Get your teeth into a hot starving crowd

Find Your Hot Starving Crowd

Do this to get great sales of your product or service...

There is so much free advice and guidance on the internet if you know where to look and I'm spending a lot of time at the moment hoovering up as much of it as I can.

Just the other night I was listening to a recording of a call between Jeff Paul and Yanik Silver (internet millionaires) about how to get great sales.

Here's something to think about...

If you want to fail in business then first understand which product or service you want to sell and then find people to sell it to.

Sounds familiar doesn't it? This is the hard work route to business success that many people take. If you choose to do it this way then you live in perpetual hope that you can create enough interest in your offering to support your lifestyle.

To succeed in business the first thing you need is a HOT STARVING CROWD.

Forgive me shouting but it's so vital to your future success. Here are the steps:

  1. Find a hot target market.
  2. Find out exactly what they already want.
  3. Sell them exactly what they already want.

Focus on your market and customer base first then sell them what they want.

How do you recognise a hot target market?

For example, amateur golfers and small business owners represent two such markets. Both searching for that extra edge to improve their results.

Jeff went on to talk about the benefits of selling on the internet and I'll cover those in a future edition.

For now though - is the market you are thinking about a starving crowd, hungry for what you want or do you have great food but no-one to feed it to?

Understanding what you need to offer - a checklist

You may want to print this and keep it beside you as a checklist:

  1. What are the most critical problems that my clients face?
  2. What are the goals my client would give anything to achieve?
  3. List all the reasons (as many as you can think of, no matter how obscure) why you believe a client should buy from you...
  4. Put yourselves in your clients shoes and brainstorm all the reasons why you think a client does buy from you...
  5. Now, put yourselves in your competitors shoes and brainstorm all the reasons why your competitors think their clients should buy from them.
  6. Once again put yourself in your clients shoes and brainstorm all the reasons that might stop them from buying from you (you are looking for fears, frustrations, concerns, aspirations and needs)
  7. What do I have to do to get people to pay me the money I want?
  8. What beneficial outcome do my clients get from the service I provide or what problem will I solve for them? (Talk Benefits)
  9. What will I do and how will I achieve this benefit for them? (Features)
  10. Why will they buy from me rather than someone else? (Difference)
  11. Who are the clients that I will do it for? (Target)