How do you sell services?

How to sell services

10 Ways To Make The Argument For Freelance Services

Ever wondered how to make an effective argument for using your services? Here are ten reasons to use an external supplier.

1. Additional Resources

We bring additional resources to your company - knowledge, skills, experience which you may not have.

2. Speed

We bring these things quickly. You can have them now, without going through a long recruitment process.

3. Expertise - specialist or generalist

If you are looking for the equivalent of a Swiss Army knife - a generalist who can do lots of things well, then we bring that blend of expertise. If, on the other hand, you are looking for a scalpel, we can bring one, very specific, piece of expertise to you.

4. Up to date

We are up to date with the latest thinking in our area. We can introduce that thinking into your business.

5. Objective

We are objective. We hold no entrenched position. We will focus on the problem that you present us with and help you find the best solution.

6. New / different ideas

We bring new and/or different ideas today, without any training or development costs.

7. No politics

We are unbiased - outside the office politics. We have no history in your organisation and no legacy behaviours or bias. We have no agenda other than your problem or challenge.

8. No financial or administrative overhead

We add no financial or administrative overhead and, as we are not on the payroll, we are about 50% cheaper than recruiting and retaining the equivalent employee.

9. No increase in head count

We are not on the payroll and do not increase the employee pool.

10. It’s easy to say goodbye

When we’re done, we’re done. There are no separation costs.

We know where to tap…

Once upon a time there was an ship whose engines refused to work. The engineers tried everything but nothing was working - steam wouldn’t flow, pistons stuck, different parts which appeared to be perfectly serviceable wouldn’t work together and the result was the ship was limping along at far below its real potential. Finally, in despair, they decided to call an expert. After some weeks they found someone who specialised in this type of engine and invited him along. He duly turned up, with his toolkit, and walked around the engine listening and looking and occasionally pausing to touch a piece of machinery. After a little while he stopped in front of one of the valves, took out a hammer and tapped it soundly. There was a short gurgle from the engine and then miraculously it all started to work, steam started flowing, parts started co-operating and they began to build speed. The specialist nodded to himself and disappeared off saying that he would send a bill tomorrow.

When they got the bill it was £10,000. Outraged they phoned the specialist and demanded a breakdown. How could he justify such a bill for so little work? The following day they received this:


For tapping the valve			£1

For knowing exactly where to tap £9,999

Use our services because we know where to tap


Infoguru Marketing Manual
Infoguru Marketing Manual

You'll find loads more marketing help like this in the Info Guru Marketing Manual

Info Guru Marketing Manual

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